Category: ecommerce

Like the conversion paths, demand generation can be considered as a funnel. Demand generation starts by analyzing audiences that are expected to be open-minded to the marketing messaging for the brand before guiding prospects through a funnel that locates all the phases of the conversion process. Although, not like traditional conversion paths or inbound marketing, […]

Grocery sales through online platforms represent a very small part of the overall grocery retail market, but are amongst the fastest growing segment. Some people don’t enjoy the hassle of traditional grocery shopping, especially to stand in a queue before check-out. Also, due to Coronavirus lockdown, people are shopping online and a general increasing trend […]